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European Football Club Boosts Fan Engagement with GenAI 

Zencore's Intelligent Chatbot on Google Cloud.

european football club CUSTOMER SPOTLIGHT

Boosting Fan Engagement with GenAI

Project Location:
Use Case:
Generative AI (GenAI)
More details

A Professional European Football Club is dedicated to enhancing the experience of its loyal fanbase through innovative means. Recognizing the potential of modern Generative Artificial Intelligence (GenAI) and Large Language Model (LLM) solutions, the club embarked on a transformative journey to elevate fan engagement.

About the European Football Club

By leveraging Google Cloud Platform's cutting-edge technologies, the club aimed to revolutionize its online presence and create personalized interactions that resonate with fans on a deeper level.

The Challenge

Despite its strong fan following, the football club faces challenges in fully connecting with its audience in the digital realm. Traditional methods of engagement often fall short of capturing the diverse interests and preferences of fans. Addressing this gap requires a strategic approach that combines advanced AI capabilities with an intimate understanding of the club's unique identity and fan community.


The proposed solution entailed a multifaceted approach aimed at harnessing the power of GenAI and LLM to tailor interactions with fans in real-time. Through prompt engineering and customization, the club seeks to create an immersive online experience where fans can ask questions and receive relevant, personalized responses. This not only fosters a sense of connection and belonging but also drives increased engagement, leading to higher ticket sales and merchandise revenues.

Use Case Refining

  • Collaborative workshops with Zencore to refine the project objectives and requirements.
  • Identification of key user questions/tasks and relevant information for prompt customization.
PoC Customization
  • Customization of the GenAI model, including context creation and rule enforcement.
  • Iterative refinement based on feedback, with adjustments to parameters for optimal performance.
  • Deployment of the customized GenAI model within the club's Google Cloud environment.
  • Provision of sample API codes for seamless integration into frontend, backend, and website services.

"The opportunity cost of deploying our product engineers on infrastructure work is almost always too high for our organization, regardless of how critical that work may be. Zencore supplies us with the experienced engineers we need to be able to respond
to these needs without cannibalizing the resources that are dedicated to our product roadmap."

Jeff Olchovy, Senior VP of Engineering, Crisp
Jeff Olchovy | Senior VP of Engineering, Crisp

Impact and Outcome

The proof of concept (PoC) has successfully demonstrated the potential of AI-driven solutions in enhancing fan engagement for the Professional European Football Club. With the groundwork laid and the chatbot ready for deployment, the club is well-positioned to embark on a new era of fan interaction. The ultimate goal is to enrich the fan experience and drive sustainable growth for seasons to come.

Services Included

  • Customized GenAI model trained on the club's context and fan preferences
  • Integration with Google Cloud's Vertex AI, Gemini, and Dialogflow CX
  • Ongoing support and optimization to enhance fan experience

Key Achievements

  • Developed and deployed a custom GenAI chatbot solution
  • Seamlessly integrated chatbot with Google Cloud
  • Enabled personalized, real-time fan interactions
  • Provided insights into fan preferences for data-driven decisions
  • Demonstrated AI's potential in transforming fan engagement

Business Value

Enabled personalized, real-time fan engagement through an AI-powered chatbot solution, driving increased fan satisfaction, loyalty, and revenue growth while setting a new standard for digital fan experiences in the sports industry.


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